Tuesday, May 05, 2009

Truthdig - Buying Brand Obama

Truthdig - Buying Brand Obama

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Chris Hedges from his "Buying Brand Obama":

Barack Obama is a brand. And the Obama brand is designed to make us feel good about our government while corporate overlords loot the Treasury, our elected officials continue to have their palms greased by armies of corporate lobbyists, our corporate media diverts us with gossip and trivia and our imperial wars expand in the Middle East. Brand Obama is about being happy consumers. We are entertained. We feel hopeful. We like our president. We believe he is like us. But like all branded products spun out from the manipulative world of corporate advertising, we are being duped into doing and supporting a lot of things that are not in our interest....


Star Womanspirit said...


I continue to disagree with you on this Obama issue.

Maybe I'm morphing into more of a pragmatist and less of an idealist.

The way I view our current governmental system--"money talks"...sold to the highest bidder-- I believe we need a practical pragmatist in the WH at this crucial turning point.

It's not easy because this also means we have someone in the WH who needs "us people", the grassroots, to be consistently vocal and active in getting the agenda that we want materialized.

The people's voice enhances the power of a populist, pragmatic president. Trust becomes an issue for both sides---POTUS and the Grassroots.

I'd rather spend my time and efforts on solutions instead of joining the folks who are doing everything they can to destroy the Obama brand. The same corporate powers and folks who put their money and energy into destroying the Obama brand so the status quo of endless tax cuts for the elites while eliminating the public safety net will continue...I don't want my "Ideals" to end up becoming a shoot myself in the foot process.

We share the same values but it appears we have different goals and plans on how to realize these values.

Mac said...

We live in the Matrix. Fight the Matrix. Don't buy into it and don't think you can form alliances with it because you only compromise yourself while they get the last laugh. Fight it with Truth and Justice, its great enemies. Because the Matrix runs on negative energy, lies and fantasies, it will eventually collapse. Then those who just stand for Truth will get the last laugh.

akesling said...
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akesling said...

I have to agree with Mac, because I have believed this all along. The term Brand Obama is very fitting. However, I think the truth lovers are a dying breed who will not get the last laugh. We like are small group, and revel in its goodness, but outside that group is the real world where people couldn't care less about the truth as long as they have a little money in their pockets at the end of the day to go to Walmart!

Anonymous said...

here is a brilliant post on Obama brand building! grab a look! you'll love it : >xoxo